“Katar Entdecken”: the website to discover Qatar goes live

With every day getting closer to the FIFA World Cup Qatar 2022™, Qatar is under the global spotlight. mc Group launched the website “Katar Entdecken”, which acts as an information hub for people that want to learn more about the country of Qatar and the many opportunities it offers.

The website is part of a collaboration with the Qatar Embassy in Berlin and aims at promoting the discovery of the country of Qatar through 5 focus topics: culture, travel, sport, culinary and business. The website targets different interest groups among a global audience. The website structure is developed on two levels of navigation and guarantees good accessibility through a user-friendly interface. We built the information architecture in close touch with the client; we realized the best User Experience for the website; we worked on corporate branding by designing the website and its logo according to a customized style guide. Finally, we took care of the development phase, implementing the correct SEO practices.  

By navigating the website, the audience can first discover the Qatar cultural hub, including its history and cultural heritage. The website then presents opportunities for travel enthusiasts to experience a unique holiday in Qatar, a country that is now at the center of attention thanks to it being the host of the FIFA World Cup 2022, event that is also outlined in our website. mc Group also designed pages dedicated to the rich cuisine of the country, reflecting its multicultural atmosphere, and to the business opportunities for international investors interested in opening their business in Qatar. 

Interested in Qatar’s culture, travel destinations, sports, cuisine and business? Start exploring on https://www.katarentdecken.de/