BZgA – “Älter werden in Balance”
Bundeszentrale für gesundheitliche Aufklärung (BZgA; Federal Centre of Health Education)
- Publication of the prevention program and its multiple offers
- Motivation of elders to move more in their everyday life (to maintain own mobility during age and to put off care)
- Supervision of the program in public relations;
- Marketing promotion of the sub-programs (eg. Lübeck model for in-patient care, over 50-sport together with the German Football Association);
- Development and realization of word-image brands as well as of advertising motifs (for the sub-programs of “getting older in balance”);
- Content and editorial development and maintenance of the website for the prevention program;
- Supporting the BZgA at events and trade fair appearances.
Elder people above age 65