The World Economic Forum (WEF) in Davos is an annual gathering that brings together global leaders from politics, business, and civil society to discuss pressing international issues. It serves as a platform for shaping global, regional, and industry agendas. At the 2024 forum, mc Group provided strategic PR support to the UAE delegation, boosting their presence through high-profile media engagement and public speaking opportunities.

mc Group arranged interviews for four delegation speakers with ten broadcast outlets and 15 online and print media, in addition to securing two speaking engagements at high-profile public media events. Notably, mc Group facilitated interviews with prominent media organizations such as The Washington Post and Financial Times, where UAE officials highlighted the country’s leadership in AI and its global investment initiatives.

Gathering media attention for its innovative discussions and hospitality. Publications like Financial Times praised the pavilion’s offerings, helping to further elevate the UAE’s reputation as a forward-thinking global leader.