Information and communication campaign to promote the EU Free Trade Agreements

Client

Directorate-General for Trade European Commission

Objectives

  • Supporting European SMEs to develop their trade with international partners
  • Promoting the benefits of EU Trade Agreements with global partners

Tasks

  • Create an online one-stop shop portal
  • Conduct a communication and outreach campaign in 13 EU target countries: Germany, France, Poland, Austria, Ireland, Denmark, Finland, the Netherlands, Greece, Bulgaria, Czech Republic, Hungary and Romania

Results

  • Organization of 26 events in the target countries
  • Implementation of a strategy for the press and social media
  • Creating communication materials for the campaign: success stories, infographics, brochures and fact sheets for all 13 target countries

Units Involved