AUDI

Sport communication

Client

Audi AG

Objectives

Increase brand awareness by communicating relevant topics regarding the premium brand’s sports sponsorship commitments
Acquisition of foreign journalists / foreign correspondents
Promotion of Audi brand through international media (online and print)

Tasks

Cooperation with sponsoring partners such as FC Bayern Munich, Real Madrid, FC Barcelona, Deutscher Skiverband or Kieler Woche
Editorial support including research, preparation and distribution of press releases
Maintenance of the Audi Media Center for sports topics
Support of the Audi Sport Twitter channel
Media work, in particular arranging interviews
Inviting the media representatives
Planning and implementation of interviews with global media, such as EFE, AFP, ESPN, and CGTN
On-site support of the media representatives
Evaluation and media observation

Results

Successful implementation of five 1:1 interviews with Robert Lewandowski, Thiago Alcantara and Thomas Müller, among others
Placement of interviews in 85 international media, such as L’Equipe, Eurosports, BeIn Sports, AS, Sport1 and Daily Mail

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AUDI

Sport communication

Client

Objectives

Tasks

Results

Units Involved

mc Event

mc Advertising

mc Public Relations

Maximum Media

AUDI

Sport communication

Client

Objectives

Tasks

Results

Units Involved

mc Event

mc Advertising

mc Public Relations

Maximum Media

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