Client

TEMU

Objectives

To enhance TEMU’s media presence in 28 European countries through strategic communication, media relations, and stakeholder engagement.

Tasks

  • Developed a PR strategy for European markets.
  • Analyzed media consumption behavior and key influence channels.
  • Created and distributed monthly media pitch angles.
  • Monitored media coverage and performed newsjacking.
  • Drafted, adapted, and distributed press releases.
  • Managed both reactive and proactive media opportunities.
  • Localized press releases and conducted trend research.
  • Mapped and engaged with key stakeholders, including experts and institutions.
  • Provided on-site support for events.
  • Conducted daily media monitoring and reputation assessment.
  • Identified and engaged with over 30 experts as potential allies.
  • Facilitated off-the-record background meetings with Tier 1 media outlets.
  • Processed over 1300 media outreaches across 31 markets in 17 languages.

Target groups

  • National Newspapers
  • Lifestyle Media
  • Cybersecurity & IT Media
  • E-Commerce & Retail Media

Units Involved