Promotion of Borussia Dortmund in China  

Client

Borussia Dortmund

Objectives

  • Increase of brand awareness of Borussia Dortmund in China
  • Placement of interviews in top Chinese media
  • Organisation of media events before and during Borussia Dortmund‘s trip to Asia

Tasks

  • Acquisition and contact with relevant Chinese media
  • Coordination and exchange with mc Group partner agency in China
  • Coordination and briefing of journalists prior to the media events
  • Planning and implementation of a preparatory media events in Dortmund
  • Planning and implementation of a media meeting in Guangzhou as part of the test match against AC Milan
  • Ensuring a successful interview placement with players and responsible persons in Chinese media
  • Provision of interpreters

Results

  • Creation of a higher brand perception in China
  • Successful implementation of media events in Dortmund and Guangzhou

Units Involved