Alibaba Singapore E-Commerce Private Limited
To position Alibaba.com as a key partner for German SMBs, increase brand awareness, and promote the platform’s role in helping businesses digitize and engage in global e-commerce.
- Developed a comprehensive PR and communication strategy for Germany
- Established close relationships with key German media outlets
- Created press releases and secured media coverage in major publications
- Attended industry events (IFA, Automechanika, ISPO Munich) with Alibaba.com booths
- Provided PR support and media training for Alibaba.com executives
- Established partnerships with reputable companies (e.g., TÜV Rheinland) and publicized collaborations
- Conducted media monitoring and provided weekly reports
- Developed a strategic theme plan for stakeholder engagement
- Defined effective marketing and media channels for outreach
- Managed paid media partnerships (e.g., with “Autohaus” magazine)
- Manufacturers
- Wholesalers and distributors
- Small and medium-sized enterprises (SMEs)
- Entrepreneurs and startups
- Buyers from various industries
- Service providers (logistics, marketing, financial services)
