Centric and professional support of sport-related topics for AUDI AG

Client

AUDI AG

Objectives

    • Increase brand awareness.

Tasks

    • Target-oriented media placement of sports sponsoring efforts of the premium brand
    • Creation of content for social media;
    • Supervision of the Audi Twitter channel;
    • Preparation of press releases and media information;
    • Coordination of content for the Audi Media Center;
    • Communication with Audi AG’s sports communication – uniform communication line in the sports sector;
    • Advice on possible testimonials, events or sports.

Results

  • Centralisation of all press work
  • Successful creation and distribution of over 150 press and Twitter messages

Units Involved