Print, Out-of-Home, Facebook & Programmatic Display

Client

Chinese National Tourism Administration

Objectives

Increase awareness among Germans about China as a travel destination

Tasks

  • Controlling, planning and booking of media activities, including the development of an online strategy and monitoring all media activities
  • Focus on online activities to expand the range
  • Targeted Out-of-Home campaigns (Megalights at the central station and in trains within, Düsseldorf, Frankfurt, Hamburg und Munich)
  • Campaign support through print media (Bild am Sonntag)
  • Creation of a Programmatic campaign

Target groups

  • General population aged 18-65 in Germany
  • People who are interested in Asian culture and cuisine

Results

  • Constant campaign observation, evaluation and adaption
  • 16 Mio Ad Impressions and 64.000 clicks (Programmatic)
  • 6,7 million Ad Impressions and more than 1 million Unique User on Facebook
  • 17 million print impressions
  • 750.000 Out-of-home impressions (Megalights)

Units Involved