European Commission, Directorate-General European Civil Protection and Humanitarian Aid Operations (DG ECHO)
Raise awareness about the role of the EU in humanitarian aid, specifically in providing education during emergencies.
- Development and implementation of a PR and media campaign
- Creation of campaign visual materials (posters, banners)
- Development of creative materials for digital platforms and out-of-home (OOH) advertising
- Production of a one-minute cinema spot for European cinemas
- Creation of three documentary-style stories from EU-funded humanitarian aid projects
- Translation and publication of content in six languages (DE, EN, ES, FR, FI, EST, GR)
- Production of a “making of” video
- Social media campaign with infographics, posts, and hashtag strategy across Instagram, Facebook, Twitter, and YouTube
- Weekly reporting on social media impact
- DG ECHO Roadshow featuring 360° VR experiences on refugee crises and humanitarian efforts
- Video production for social media, including campaign trailers and highlight videos
- Creation of campaign posters and flyers
- Technical resources used: Arri Alexa cinema camera, Sennheiser MKH418 microphone, Adobe Premiere for editing
- Citizens of EU member states (Finland, Greece, Germany, Austria, Estonia, Ireland)
- Families with school-aged children
- The younger generation
- University students
- School and university teachers
