European Commission – Directorate-General for Energy and Transport (DG MOVE)

Client

DG MOVE

Objectives

To promote the European Year of Rail (2021) and raise awareness of rail transport as a sustainable, safe, and efficient mode of travel for passengers and freight.

Tasks

  • Development and execution of an information and outreach campaign
  • PR, media, and stakeholder engagement activities
  • Social media and paid media campaigns
  • Press material creation, including press releases and newsletters
  • Establishment of a pan-European press office
  • Design and production of train stickers, infographics, banners, and social media visuals
  • Social media promotion and influencer collaborations across EU countries
  • Development of an Instagram filter and a website (yearofrail.eu)
  • Organization of virtual and physical events, including a closing event with influencers
  • Stakeholder engagement through surveys, mapping, and communication toolkits
  • Creation of a website with multilingual content (22 EU languages)
  • Execution of the “Connecting Europe Express” promotional initiative

Units Involved