ESA – press office and public relations

Client

Delegation of the European Union to Senegal

Objectives

To effectively communicate the partnership between the EU and Senegal, focusing on its impact, particularly in areas related to illegal migration.

Tasks

  • Developed and implemented an integrated communication strategy
  • Enhanced awareness and reputation building among target groups
  • Designed and created visuals and posters for Out-of-Home (OOH) and social media
  • Scouted locations for OOH advertising and managed media placements
  • Conducted media monitoring and social media tracking
  • Managed social media content publication
  • Developed press kits and communication materials

Target group

  • The Senegalese public
  • Young people and teenagers

Units Involved