Integrated communication

Client

FIFA / Uefa

Objectives

  • Increasing brand affinity and preference through football events and sponsorships
  • Increasing brand awareness and reaching a new audience of sports fans

Tasks

  • Conception and implementation of sponsorship activations
  • Conception and implementation of PR activities (press releases, press conferences and media partnerships)
  • Planning and implementation of side events as part of major sporting events
  • Conception, production, marketing and distribution of sports publications for World Cup and European Championship and the UEFA Champions League
  • Onboarding and leveraging of brand ambassadors to drive brand endorsement
  • Regular consultation with stakeholders in the fields of sport, politics and business

Results

  • Increased awareness of sponsor products
  • Successful promotional events
  • Successful anti – smoking campaign with footballer testimonials (Z.Zidane) for UEFA & EU Commission
  • Significant increase in media reporting and coverage

Units Involved