Incredible India!

Project Description

• Identify Tour Operators/ Travel Agencies to promote and market India as a tourism destination
• Organization of seminars about India Tourism in Germany, Austria and Poland
• Media and press visibility
• Organization of Interviews

Campaign Goals

• Develop and implement a communications strategy tailored to target groups and objectives
• Focus on image building among travel trade and consumers by further building on the brand “Incredible India”
• Increase awareness of India’s varied products and regions and India as a tourism destination
• Especially promote India’s MICE tourism as an emerging field
• Strengthen India’s perception as a safe destination in the media

Target Groups      

• Tourist organizations
• Tourists
• Hotel enterprises
• Trade visitors
• Business travelers

Communication Measures & Channels

Strategic Planning

• Implementation and development of a PR campaign for increasing the brand awareness
• Development of strategic communication approach incl. media mapping and distribution list development
• Framework contract on the implementation of a communication campaign

Online communication

• Social media management
• Media liaison with influencers and bloggers
• Database creation, extension and management

Media Relations and public relations

• Media liaison with key travel trade, consumer, lifestyle and mainline media
• Proactively pitching stories to key media outlets
• Preparing and disseminating press releases, including special releases pre- and post- events
• Arranging for media interviews and coverage
• Planning and execution of press trips

Events

• Organization of regular tour operator seminars in different cities throughout 3 countries: Germany, Austria and Poland
• Organizing press conferences including invitation and registration management, preparation of press kits in local languages, moderating the conference and follow up and regarding publication of the news