Incredible India!
Project Description
- Identify Tour Operators/ Travel Agencies to promote and market India as a tourism destination
- Organization of seminars about India Tourism in Germany, Austria and Poland
- Media and press visibility
- Organization of Interviews
Campaign Goals
- Develop and implement a communications strategy tailored to target groups and objectives
- Focus on image building among travel trade and consumers by further building on the brand “Incredible India”
- Increase awareness of India’s varied products and regions and India as a tourism destination
- Especially promote India’s MICE tourism as an emerging field
- Strengthen India’s perception as a safe destination in the media
Target Groups
- Tourist organizations
- Tourists
- Hotel enterprises
- Trade visitors
- Business travelers
Communication Measures & Channels
Strategic Planning
- Implementation and development of a PR campaign for increasing the brand awareness
- Development of strategic communication approach incl. media mapping and distribution list development
- Framework contract on the implementation of a communication campaign
Online communication
- Social media management
- Media liaison with influencers and bloggers
- Database creation, extension and management
Media Relations and public relations
- Media liaison with key travel trade, consumer, lifestyle and mainline media
- Proactively pitching stories to key media outlets
- Preparing and disseminating press releases, including special releases pre- and post- events
- Arranging for media interviews and coverage
- Planning and execution of press trips
Events
- Organization of regular tour operator seminars in different cities throughout 3 countries: Germany, Austria and Poland
- Organizing press conferences including invitation and registration management, preparation of press kits in local languages, moderating the conference and follow up and regarding publication of the news