India Tourism – Incredible India!
India Tourism
- Identify Tour Operators/ Travel Agencies to promote and market India as a tourism destination
- Organization of seminars about India Tourism in Germany, Austria and Poland
- Media and press visibility
- Organization of Interviews
- To develop and implement a communications strategy tailored to target groups and objectives
- To focus on image building among travel trade and consumers by further building on the brand “Incredible India”
- To increase awareness of India’s varied products and regions and India as a round the year tourism destination
- To especially promote India’s MICE tourism as an emerging field
- To strengthen India’s perception as a safe destination in the media
- Tourist organizations
- Tourists
- Hotel enterprises
- Trade visitors
- Business travelers
- Tour operator seminars in Frankfurt, Hamburg, Munich, Vienna and Warsaw.
- Press trip of Austrian journalists to experience the Hindu festival Kumbh Mela
- Representing India Tourism at the ITB Berlin 2019, which included:
- Press conference with participation of about 70 media representatives
- India Evening with around 120 tour operators
- Interview placement for the Secretary of Tourism
- Execution of activities for the public such as the show highlight of an “Indian wedding” and Bridal show to witness the authenticity of India
- Influencer cooperation with Pilot Patrick during ITB (631k followers)
