TEMU
To enhance TEMU’s media presence in 28 European countries through strategic communication, media relations, and stakeholder engagement.
- Developed a PR strategy for European markets.
- Analyzed media consumption behavior and key influence channels.
- Created and distributed monthly media pitch angles.
- Monitored media coverage and performed newsjacking.
- Drafted, adapted, and distributed press releases.
- Managed both reactive and proactive media opportunities.
- Localized press releases and conducted trend research.
- Mapped and engaged with key stakeholders, including experts and institutions.
- Provided on-site support for events.
- Conducted daily media monitoring and reputation assessment.
- Identified and engaged with over 30 experts as potential allies.
- Facilitated off-the-record background meetings with Tier 1 media outlets.
- Processed over 1300 media outreaches across 31 markets in 17 languages.
- National Newspapers
- Lifestyle Media
- Cybersecurity & IT Media
- E-Commerce & Retail Media
