Festival “60 Years of the Federal Republic of Germany”

Client

Press and Information Office of the Federal Government

Objectives

  • Planning and realisation of a citizens’ festival on the 60th anniversary of the ratification of the Basic Law
  • Framework contract on the conception and development of communication strategies, planning and development of design concepts, implementation of these strategies, conceptions and consultation services in relation to communication
  • Framework contract on the conception, development and implementation of public relations measures and events

Tasks

  • Organization of a festival in Berlin to celebrate the 60th anniversary of the ratification of the Basic Law
  • Consulting, planning and coordination of the conceptual development of PR communication measures
  • Development of campaign motifs
  • Graphic and editorial design of the ads
  • Conception, organisation and implementation of the festival mile (content and technical support of the 80 exhibitors, coordination of the catering concept)
  • Conception, organisation and realisation of the stage programme (stage and artist management in the run-up and on site, branding of the stages, coordination of the two stages)
  • Logistical organisation and implementation of the programme in the Royal Academy of Arts
  • VIP support including invitation management
  • Coordination of the infrastructure for the fixed mile areas, Stage program and VIP
  • Preparation of moderation briefings and implementation of Briefing discussions
  • Establishment of a press office and support for the media and arranging interviews with artists on site
  • Graphic concept, design of the stage, banners for the cladding and branding of video towers
  • Design and production of various signage, Programme publications
  • Concept, design and production of the design of the Readings in the Academy of Arts (backdrop, lectern, programme, signposting)

Target group

  • General public
  • Young people
  • General and specialised media
  • National parliamentarians

Results

  • Around 750,000 citizens celebrated the anniversary along the Straße des 17. The programme on the double stage at the Brandenburg Gate was broadcast on LED screens along the festival mile.
  • Prominent guests, such as Federal Chancellor Angela Merkel and the Prime Minister of Rhineland-Palatinate Kurt Beck, were among the visitors.

Units Involved