Global communication strategy to the German market for Turkish Airlines

Client

Turkish Airlines

Objectives

  • Increase brand awareness
  • Promote Turkish Airlines as a global, prestigious and high quality brand
  • Secure loyalty and recommendation

Tasks

Adaptation of the global communication strategy to the German market for different target groups

  • local media and press work
  • integration and adaptation of global PR communication ideas
  • Development of local communication ideas
  • Celebrity and Influencer activation and cooperation
  • Reporting and monitoring

Results

  • Multiple influencer and blogger cooperations
  • Press trips to different Turkish Airlines destinations, presenting the extensive flight network of Turkish Airlines
  • media cooperations around Turkish Airlines sponsored events, such as CHIO Aachen and TA Open

Units Involved