Client

Slalom

Objectives

Marketing & PR services to establish and promote Slalom Consulting in Germany.

Tasks

  • Development of PR strategy and action plan
  • Media and stakeholder consultancy
  • Media pitch strategy and execution
  • Compilation of distribution lists (general and specialized media, print, TV, radio, press agencies)
  • 3 to 4 PR moments (press releases, media pitches)
  • Support for sponsoring 2 tech or business events in Munich
  • Development of 3 to 4 creative concepts for content strategy in Germany
  • Adaptation of US content for the German market
  • Creation of original German content
  • Social media visuals, event deliverables, and print materials
  • Search Engine Optimization (SEO)
  • Search Engine Advertising (SEA)
  • Paid media advertising (print, online, social media)
  • Paid media campaign on LinkedIn, Instagram, Google
  • Support for sponsorship of various events (DFC Frankfurt, Bits & Pretzels Munich, ITCS Munich)
  • Video translation and transcript services
  • Videography for German Managing Director introduction

Units Involved