Generali Investments

Integrierte PR- und Werbekampagne

Client

GENERALI Investments

Projektbeschreibung

Markeneinführung und Bekanntmachung der Marken AMB Generali Asset Managers und Generali Investments
Integrierte Kampagne für den Start und den Markenaufbau, einschließlich strategischer Planung, Konzeption, Beratung, Design, klassischer Werbung, PR, Veranstaltungen, Medien, Fernsehen sowie Markeneinführung und Bekanntmachung der Marken AMB Generali Asset Managers und Generali Investments
Produktion eines Präsentationsvideos mit animierten 2D- und 3D-Elementen

Maßnahmen

Marktanalyse, Positionierungsempfehlungen, ganzheitliche strategische Markenführung
Entwurf eines Corporate Designs inclusive ein entsprechendes Manual
Marktanalyse, Positionierungsempfehlungen, ganzheitliche strategische Markenführung
Erstellung von Broschüren
Gestaltung von Plakaten, Verkaufsmaterialien, Anzeigen und TV-Spots
Organisation von Pressekonferenzen und Messeauftritten
Media Relations, insbesondere Platzierung von Interviews sowie Organisation von Medienkooperationen und Redaktionsbesuchen
Konzeption und Produktion von TV-Spots in allen deutschen Fernsehsendern

Zielgruppen

Versicherungsmakler und Mitarbeiter von Unternehmen

Ergebnisse

Erfolgreicher Launch beider Marken
Überwiegend positive Presseberichterstattung in Finanzmedien
mc TV entwickelte und produzierte eine Präsentation mit animierten 2D- und 3D-Grafiken, synchronisierte die Präsentation mit Voice-Over-Aufnahmen und stellte eine TV- und Web-kompatible Version zur Verfügung.

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Generali Investments

Integrierte PR- und Werbekampagne

Client

Projektbeschreibung

Maßnahmen

Zielgruppen

Ergebnisse

Involvierte Units

mc TV

mc Advertising

mc Public Relations

Maximum Media

Generali Investments

Integrierte PR- und Werbekampagne

Client

Projektbeschreibung

Maßnahmen

Zielgruppen

Ergebnisse

Involvierte Units

mc TV

mc Advertising

mc Public Relations

Maximum Media

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