• Ermittlung von Reiseveranstaltern / Reisebüros zur Förderung und Vermarktung Indiens als Tourismusziel
• Organisation von Seminaren über Indien Tourismus in Deutschland, Österreich und Polen
• Sichtbarkeit von Medien und Presse
• Organisation von Interviews
Maßnahmen
• Entwicklung und Umsetzung einer auf Zielgruppen und Ziele zugeschnittenen Kommunikationsstrategie
• Konzentration auf die Imagebildung bei Reisehandel und Verbrauchern durch weiteren Ausbau der Marke "Incredible India".
• Steigerung des Bewusstseins für Indiens vielfältige Produkte und Regionen und Indien als ganzjähriges Reiseziel
• Indiens MICE-Tourismus als aufstrebenden Bereich besonders zu fördern
• Stärkung der Wahrnehmung Indiens als sicheres Reiseziel in den Medien
• Reiseveranstalterseminare in Frankfurt, Hamburg, München, Wien und Warschau.
• Pressereise österreichischer Journalisten zum Hindu-Festival Kumbh Mela
• Vertretung von India Tourism auf der ITB Berlin 2019, darunter:
o Pressekonferenz mit rund 70 Medienvertretern
o India Evening mit rund 120 Reiseveranstaltern
o Interviewplatzierung für den Tourismusminister
o Durchführung von Aktivitäten für die Öffentlichkeit wie dem Show-Highlight einer „indischen Hochzeit“ und einer Hochzeitsshow, um die Authentizität Indiens zu bezeugen
• Influencer-Zusammenarbeit mit Pilot Patrick während der ITB (631.000 Follower)
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