DG ECHO #ClimateConnect campaign goes live

After the Civil Protection and #SaferTogether campaigns happening during the past two years, mc Group is collaborating again with the Directorate-General for European Civil Protection and Humanitarian Aid Operations (DG ECHO), this time joining the more and more intense fight against climate change. The #ClimateConnect campaign is now live for a period of two months.

The goal of this campaign is to raise awareness about the climate change topic and the role of the EU in providing humanitarian aid and disaster relief to countries hit by the numerous natural hazards of the past years. The EU is in fact one of the largest humanitarian aid donors in the world, thanks to its 1.7 billion euros allocated specifically to humanitarian aid actions aimed at also counteracting the effects of climate change. The campaign also aims at engaging the target audience in 10 European countries and at connecting young Europeans with young counterparts in areas of the world more subjective to natural disasters.