As the EMITT 2025 trade fair in Istanbul buzzed with energy, one country stood out among the world’s top travel destinations: Egypt.

With a stunning showcase blending cultural heritage, modern luxury, and visionary tourism development, Egypt captivated visitors, drawing them into a world of ancient wonders and exciting new travel opportunities. But beyond the vibrant visuals and immersive experiences, it was a powerful PR strategy—orchestrated by mc Group—that ensured Egypt’s tourism message reached a global audience.

Strategic PR That Delivered Global Impact

For three days, mc Group led a high-impact media campaign, securing:
✅ Exclusive interviews with top-tier media outlets, including Ekotürk, TRT World, and Anadolu Agency
✅ A high-profile press conference, attracting over 60 international journalists and industry leaders
✅ Extensive global coverage, positioning Egypt as a premier travel destination

At the forefront of these efforts, Tourism Minister Sherif Fathi and ETA CEO Amr El Khady highlighted Egypt’s latest tourism developments—including the highly anticipated Grand Egyptian Museum opening on July 3rd—as well as the country’s expanding focus on wellness tourism and premium travel experiences.

Measurable Success and Lasting Influence

The results spoke for themselves:
📈 662 online media placements, reaching an audience of over 1.8 million people
🎤 Seamless media coordination at the Egypt Pavilion, ensuring maximum exposure
🌍 New tourism partnerships, strengthening Egypt’s presence in key global markets

A New Era for Egyptian Tourism

Egypt’s presence at EMITT 2025 was more than just an exhibition—it was a bold statement of intent. With the Grand Egyptian Museum set to open this year and a strategic push for tourism growth, Egypt is redefining itself on the global travel map.

And with mc Group driving the narrative, the world is watching.