The World Travel Market (WTM) London, one of the world’s most renowned travel fairs, serves as a global gateway for tourism. mc Group successfully positioned Egypt as a leading destination at this prestigious event, collaborating with the Egyptian Tourism Authority to showcase the country’s rich heritage and ambitious vision to a global audience.

Our team worked closely with the Egyptian delegation to facilitate impactful media engagements, ensuring that Egypt’s unique stories resonated beyond its borders. The Egyptian stand at WTM came alive with an immersive Nubian Village display, vibrant cultural performances, and interactive experiences, offering attendees an authentic taste of Egypt’s dynamic culture.

A highlight of the event was the presence of H.E. Sherif Fathy, Egypt’s Minister of Tourism and Antiquities, who engaged with journalists to discuss how Egypt is balancing a rapidly growing number of tourists with its commitment to sustainability, preserving its ancient and natural heritage.

As Egypt aims to welcome 30 million tourists annually by 2028, WTM London provided a vital platform to showcase the country’s ongoing efforts in preservation and innovation, demonstrating how sustainable tourism can align with growth.

mc Group is proud to be a key partner in this journey, connecting global travellers with the captivating landscapes, rich history, and cultural treasures that make Egypt an essential destination. Together, we’re bringing Egypt’s wonders to the world.