MC Group successfully completed a strategic PR campaign for the Egyptian Tourism Authority (ETA) during the Arabian Travel Market (ATM) 2024. Our team facilitated high-profile media exposure, securing interviews for key figures such as Egypt’s Vice Minister of Tourism, Dr. Ghada Shalaby, and the CEO of the ETA, Mr. Amr El Kady. The interviews were featured in prominent outlets including CNN, Forbes, CNBC Arabia, and Sky News Arabia. This extensive media presence helped highlight Egypt’s appeal as a top travel destination.

MC Group organized a press conference, held on May 7, 2024, which was attended by as many as 81 media representatives. The event provided a platform for Egypt to present its latest tourism strategies, focusing on cooperation with airlines and visa facilitation. It was coordinated with a full-fledged social media strategy, with influencers further amplifying the reach of the event across digital platforms.

Following the event, MC Group crafted and disseminated a comprehensive post-event press release titled: “Egypt Showcases Its Most Prominent Tourism Projects During Participation at the Arabian Travel Market.” The press release, available in both English and Arabic, was distributed globally and supplemented with a quick-access factsheet for journalists. Our efforts resulted in an impressive 319 media clippings, generating a preliminary reach of over 510 million people and a media value of approximately €12.7 million.

This campaign reflects MC Group’s commitment to delivering impactful, results-driven public relations services worldwide. Through strategic planning, media outreach, and event management, we successfully positioned Egypt as a premier global tourism destination, in line with Egypt’s tourism strategy for 2024.