The campaign executed by mc Group for the Ras Al-Khair Special Economic Zone (SEZ) was a comprehensive effort aimed at bolstering the zone’s global visibility and positioning it as a premier investment destination, especially in the maritime and offshore sectors. To achieve this, mc Group employed a multi-faceted communication strategy combining public relations, digital media, and strategic advertising. By targeting international and regional investors, the campaign sought to highlight Ras Al-Khair’s unique offerings, particularly its strategic position and advanced infrastructure in shipbuilding, offshore services, and primary industries.

A key element of the campaign was the release of four high-impact press releases, distributed across three languages—English, Arabic, and Chinese. These press releases emphasized Ras Al-Khair’s competitive advantages and were carefully crafted to appeal to the diverse needs of stakeholders from different regions. The distribution network leveraged mc Group’s extensive relationships with journalists and media outlets, ensuring the campaign gained significant coverage in both regional and international publications. This broad media outreach was instrumental in positioning Ras Al-Khair as a key player in Saudi Arabia’s economic vision.

The digital aspect of the campaign was equally crucial. mc Group produced a visually engaging 45-second promotional video, titled “DISCOVER,” which highlighted Ras Al-Khair SEZ’s investment potential and world-class facilities. The video, available in multiple languages, was distributed to over 500 global TV channels, ensuring maximum visibility for the zone. This audiovisual content effectively showcased the zone’s cutting-edge infrastructure and strategic location, appealing to potential investors in maritime industries, offshore services, and heavy industry sectors.

In addition to traditional media outreach, mc Group’s campaign included an expansive social media strategy. The group developed targeted social media posts and collaborated with influencers to engage a younger, tech-savvy audience, expanding the campaign’s reach and relevance. This digital-first approach, coupled with influencer marketing and paid advertising, helped drive engagement, build brand awareness, and generate interest among potential investors globally. The integration of these multi-channel strategies ensured that the Ras Al-Khair SEZ campaign was impactful, delivering significant results in terms of visibility and investor engagement.