Tourism

Three cities, three stages, one message: In 2026, the Egyptian Tourism Authority brought Egypt’s fascinating heritage to China. On a roadshow through Beijing, Shanghai and Guangzhou, we invited leading tour operators and media representatives to experience Egypt’s richness first-hand. The result was impressive: strong visibility, broad reach and enthusiasm for a destination whose cultural heritage and natural beauty resonate far beyond its borders. 

On a roadshow through Beijing, Shanghai, and Guangzhou, our team ensured that leading tour operators, travel experts, and journalists could experience the message firsthand and explore new partnerships. 

Tailored Executive PR for Maximum Impact
We curated the events across all three cities – Beijing on January 12, Shanghai on January 14, and Guangzhou on January 16. 

Ambassador: Ahmed Youssef, CEO of the Egyptian Tourism Authority. We organized eight exclusive interviews in Shanghai and Guangzhou with major TV, print, and online media to bring Egypt’s stories and travel perspectives directly to the target audience. 

After the roadshow, we distributed a comprehensive, audience-focused press release, reaching the country’s key media contacts. 

Analysis Shows: Professional Execution Wins
“The success of this roadshow demonstrates the importance of meticulous planning: only when the target audience is carefully analyzed, the timing perfectly scheduled, the right venues selected, and the agenda flawlessly orchestrated does an experience truly resonate. This combination of precision and professionalism allowed Egypt to present its diversity impressively and leave a lasting impression on key decision-makers,” says Maria Juliana Velasquez, Account Manager at mc Group. 

The Result: Visibility, Reach, Impact
Three cities, dozens of journalists, tour operators, and travel experts – and the confirmation: when every detail is carefully aligned – from audience analysis to timing and event flow – the experience does more than inform; it inspires and convinces. Precise planning is the key to making messages tangible, memorable, and impactful.